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As President Loren Anderson (Chair, ANAC Presidents
Council) pointed out in a September 18 letter to the Chronicle
of Higher Education (reprinted in this Bulletin),
the media establishment retains its dualistic conception of a higher
education composed in every important sense almost solely of research
universities and liberal arts colleges. This thinking continues
in spite of the fact that the new Carnegie reclassification adds
99 institutions to the Masters category (classification for all
but two ANAC members). Indeed, Carnegie classifies 615 institutions
as Masters I and II, significantly more than the 474 research and
liberal arts institutions combined.
ANAC's national media project, in conjunction with the ANAC 2005
planning process, has set its sights on gaining media recognition
of the distinctive educational role that ANAC members play and the
importance of institutional pluralism in strengthening educational
outcomes in a global information society. To advance the project,
ANAC PR directors will hold a mini-conference and strategy meeting
in Baltimore, November 4-6, just prior to the American Marketing
Association annual Symposium on the Marketing of Higher Education.
David L. Marcus, Pulitzer Prize winning senior writer at US News
and World Report, will be a featured speaker and conduct a workshop
for ANAC.
While the purpose of the media relations project is to advance
ANAC and member visibility, ANAC 2005 is designed to establish a
strong ANAC presence on each member campus. Over the next several
months most ANAC member affinity groups will address ANAC 2005 as
a key meeting agenda (e.g., PR Directors in November; Presidents
Council, Institutional Representatives, and Hewlett Project in January;
Faculty Work Project and CFOs in February; Chief Student Affairs
Officers in March). Years II and III of the ANAC Data Exchange will
provide data adding to the empirical validation of ANAC student
outcomes and institutional performance trends.
During June 2001, ANAC will hold an ANAC 2005 planning conference
with participation from representatives of its member affinity groups.
This meeting will draft ANAC 2005 in preliminary form and initiate
specific plans for a Summer 2002 ANAC Senior Leadership Conference.
The Senior Leadership Conference will assemble leadership teams
from member institutions to engage ANAC 2005 issues and to develop
institutional strategies and plans designed to achieve optimal institutional
benefit from ANAC membership.
US
News and World Report Rankings Feature ANAC Members

The recent annual US News college
and university ratings have once again recognized ANAC member colleges
and universities as among the leading regional institutions in the
nation. Among those identified in the first tier are:
- North: Ithaca College, Quinnipiac University
- South: Rollins College, Mercer University,
Elon College, Belmont University, Hampton University
- Midwest: Valparaiso University, Drake
University, University of Dayton, Butler University, North Central
College, Drury University
- West: University of Redlands, Pacific
Lutheran University, Saint Mary's College of California
In addition to these designations, Susquehanna
University, ANAC's only member classified as a baccalaureate
liberal arts college, was named for the seventh straight year as
the outstanding regional liberal arts college in the North.
"Presidential
Campaigns That Made the Nation" Exhibit at the University of Hartford

Timely with this year's presidential campaign
season, the University of Hartford's Museum of American Political
Life is displaying materials from its collection of 45,000 campaign
items, one of the most comprehensive and distinguished holdings
of its kind in the world. The exhibit, which runs through January
31, 2000, explores two centuries of ways that campaigns have sought
to influence the vote, beginning with the maneuverings that helped
Thomas Jefferson achieve the White House in 1800 and tracing campaigns
through the ages, including Lincoln v. Douglas in 1860, McKinley
v. Bryan in 1896, Roosevelt v. Hoover in 1932, and Reagan v. Carter
in 1980.
What's
Inside? The ANAC News Roundup

My mid-October travels took me to Mercer
University and the Woodrow Wilson National Fellowship Foundation
where I saw underscored the power of ANAC institutions to engage
issues of community development in ways fully consistent with their
educational mission. In the past several months, Mercer has received
grants totaling millions of dollars in support of the Mercer Center
for Community Development's comprehensive project to reinvigorate
inner-city Macon (see Bulletin story).
The National School & Community Corps at Woodrow Wilson has established
a vigorous Americorps program in New Jersey, Philadelphia, and Baltimore
that offers invaluable paid intern positions to ANAC member students
and recent graduates and has had its budget from the Corporation
for National Service increased dramatically in recent years. The
program's achievements were recognized by President Bill Clinton
at a ceremony in Philadelphia on October 12, inaugurating the new
program year.
ANAC member institutions experienced admissions growth this fall,
especially among traditional age undergraduates--suggesting perhaps
the strength of ANAC's pragmatic appeal for integrating liberal
learning with career competencies. During this presidential campaign
season, Quinnipiac University's national polling center has
been highly visible. As Fortune magazine reports, the University
is in a perpetual public and media relations campaign mode. Dedication
of a new Science building is the latest jewel in the impressive
expansion of the University of Redlands campus in recent
years. Our concern goes out to Hamline University whose Bush
Memorial Library suffered serious damage in a September fire, but
is expected to reopen by the end of October. Congratulations to
Susquehanna University which recently named a new president
to succeed Joel Cunningham and to Rollins College on its
reception of four architectural and construction awards for new
facilities that have opened in the past year.
Elsewhere, Robert Reich raises disturbing questions about the effects
of colleges' single-minded pursuit of an increasingly selective
student body. In their mission to serve a diverse student body and
the educational needs of their geographic regions, ANAC members
fill critical education needs. Note the November 15 deadline for
submitting institutional readiness statements for participation
in Round III of the Pew Grant Program in Course Redesign. The ANAC
Calendar contains information about the upcoming meeting and conference
season that begins with the ANAC PR Directors conference, November
4-6, which will kick off the AMA Symposium on the Marketing of Higher
Education in Baltimore.

President Bill Clinton salutes Americorps volunteers in Philadelphia,
as Harris Wofford, Director of the Corporation for National Service,
and volunteers applaud.
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